Welp, it’s that time of year again. Hard to believe, but Christmas is fast approaching… which means that it is almost Yule Trail time again. Pretty sure I don’t have to tell you all what that is, but just in case some of you are staring at these words with a confused look on your face… Those are the beautiful lighted signs that line Main St. during the Christmas holidays. We have some new signs that will be going up this year and if there is anyone else out there that wants to do one this year, we have to move quickly. Our newest YuleTrailers (another word I made up) have already had their first round of meetings with the artist who makes the signs, and if there are any others out there who want to do a sign this year, we only have about 1 month left before the cutoff. The process is painless, and goes something like this:
The first step is to have a meeting to discuss artistic ideas with the sign maker. If you have some ideas, he will incorporate them into a theme and give you a rendering of what it will look like. If you don’t have an artistic bone in your body… he will help you come up with something, so don’t fret about it. When you approve the final rendering and pay Luling Main Street for the sign, then he will get started on it. It’s as simple as that… Pricing for most fully lighted signs are in the $325 range unless you come up with something a little more labor intensive. These signs are yours to do with as you wish. You can put it in your yard or in front of your place of business. However if you want it to be part of Luling Main Street’s Yule Trail, we will install it, store it, and maintain it. The only thing we require going forward is an annual $25 Yule Trail maintenance fee to help pay for costs and for minor repairs and bulb replacements. When the Yule Trail exhibit is out we strive to keep all signs looking great and fully lighted for maximum impact. Our workload triples during this six week period of time due to maintenance issues and light bulb failures. Now if the wind would stop blowing so hard during the winter and if the school kids would leave them alone as they are walking home after school… life would be a little easier, but I certainly can’t control the wind – and the kids will… well… they’ll do what kids do. Therefore we are always replacing mounting brackets and replacing extensions cords and bulbs. Regardless, the Luling Yule Trail is by far the largest in the region and has become an attraction for many out of towners. If you want to join in the fun for this year’s Yule Trail, please don’t hesitate to call us at the number below.
Now onto another very important topic: Our group’s Façade Grant Program has kicked into high gear and we are finally seeing restorations and renovations happening all over the district. A couple of them are completed, or close to being completed, and we are about to embark on our first payouts from this new program. We have had grant programs before and have paid out grants to several different property owners over the years, but we have never had such a robust program. We amped up funding and rewrote our guidelines last year hoping to spur more activity, and thank goodness it looks like our intentions have finally started to pay off. We have several jobs in the pipeline that will spruce up the Main Street business district and we expect to see more in the future. If you are in our Main Street District and are entertaining the thought of restoring or renovating your building’s façade, give us a call to discuss what we Mainstreeters can do to help.
Last but not least… Everyone needs to keep an eye out (another goofy idiom used by a certain goofy writer) for the upcoming transformation of the old dilapidated looking gas station that is at the northwest corner of Magnolia and Pierce. It has been a long process, but the Luling Information Station project is finally about to take flight. This particular intersection has one of the highest traffic counts in the whole region and this exciting project could conceivably spur an economic surge for our local businesses while creating more awareness for our many local attractions. The fact that our community may get some economic impact out of this project is a great thing for sure, but the fact that this ugly blighted intersection (the busiest in the region) is finally going to get a facelift is the best news. The previous paragraph was talking about how there is a lot of reinvestment that is finally happening in this community and things are finally being fixed up around here. Now we can add this property to the list of unsightly areas that is being spruced up. One by one, – little by little, one project at a time, our community is on a path of revitalization that is going to improve the “Luling Experience” for all us.
“We have a strategic plan… it’s called doing things…” – Herb Kelleher
-Derek Hall, Luling Main Street Manager