We are a non-profit organization that strives to revitalize the Luling Main Street District through various means. To reach our goals of enhancing downtown vibrancy and historic preservation, we have implemented guidelines set forth by the National Main Street Center’s Four Point Approach, a national revitalization movement currently in place in more than 2,000 communities across the country. These four points include:
* Organization: Builds partnerships among the various groups that have a stake in downtown; builds a pathway to leadership in local efforts by launching community-based, volunteer-driven nonprofit entities that empower residents and investors to collaborate for sustainable revitalization
* Design: Focuses on the physical elements of downtown such as storefronts, signs, landscaping, and public spaces; targets infrastructure and building improvements that lay the groundwork for a physical transformation that will be both functional and attractive
* Promotion: Envisions and projects a positive image of downtown to a variety of audiences; focuses on authentic community assets, with high-quality image development campaigns and events that will attract new shoppers, visitors, and residents
* Economic Vitality: Identifies new market opportunities for the downtown area; redefines the district’s niche in the marketplace and sharpens the competitiveness of existing businesses, while nurturing new enterprises that respond to today’s consumers’ needs
Luling Main Street’s vision sees our downtown as an inviting destination for residents, businesses, and tourists; preserving and enhancing our rich and unique heritage as a catalyst ensures our continued economic revitalization and development.
We will utilize the Main Street 4 Point Approach guidelines of Organization, Promotion, Design and Economic Restructuring to encourage preservation of Luling's small town charm; and to promote patronage of our downtown businesses and attractions, and plan for the positive economic environment needed for entrepreneurial growth of small business in our community.
Luling Main Street will always be an advocate for the protection of historical buildings in the Main Street District and a steward of all things that make Luling unique. Each community has unique architecture or heritage derived from a unique history stemming from distinctive events and circumstances, and a community should always rally around these aspects that make us who we are. The Luling Main Street group will always make protecting Luling’s cultural heritage a core value of our existence.